JuDO Rugby Ld

About Us

Ju DO Rugby – What we do?

Ju DO Rugby Ltd is unique in its approach to engaging people into main stream sports like Judo, Rugby and other sporting activities.

Through its proven track record, Ju DO Rugby Ltd is working with disadvantaged children who would not normally have or be given opportunities to achieve. Currently we are working closely with 2 NGB’s (British Judo Association and Rugby Football Union), through sport we are effecting change within schools, colleges and Youth Offending services. All have seen increased learner engagement, with some even tracking the effect of our programmes through SISRA.

Ju DO Rugby Ltd has successfully designed and implemented 2 new innovations specifically aimed at increasing safety within sport. The Ngage scrum machine has been a 4 year project to help empower the athlete to understand the complexities of front row practise and increasing player safety. This has been well received within the rugby community and will help effect change in the future.

The Ju DO Rugby programme has been successfully filmed within the Sky Sports programme “School Of Hard Knocks”, which was one of our first pilot sessions and the course was enjoyed by all. This programme is primarily designed to engage the rugby player to make decisions through best practise, also understanding the risks in receiving contact correctly and incorrectly.

The ultimate goal is to build a long lasting legacy that helps effect change to individuals by using our proven coaching methods.

Qualifications, Experience & Sporting Achievements

Jason Allen (Ju DO Rugby Ltd director)


I am qualified in several areas and have always actively pursued gaining the relevant knowledge and qualifications for the ongoing development of the athletes I train on a daily basis.

  • SAQ coach
  • Olympic weightlifting level 1 coach
  • Sports massage post and pre event
  • Level 2 rugby coach
  • Level 2 judo coach
  • First aid trained
  • Master instructor concept 2 ergo

There are also many on-going courses that are required for working within schools and colleges, equity in coaching, child protection, first aid and CPD courses.

I have actively up dated the qualifications mentioned above (have been taken within the 12 months) and continue to do so when they elapse.

Coaching Experience

My coaching experience is largely based on my own personal experiences and coaching of athletes for the last 30 years.

I also clinically test all routines to get an understanding of the physical and psychological effects of these routines.

Currently I work within a number schools and colleagues delivering bespoke coaching and training packages. These are designed to enhance student educational standards and life skills within main stream working life.

I currently coach a range of individuals who have a wide variety of physical and personal needs.

Current affiliations

RFU – Graham Smith

Sporting achievements

I have always played sport, in the beginning I thought I was going to be the next Pele but I soon realised that Judo was my passion. This journey started way back in 1971 at the tender age of 4, and my first competition was in 1975 at the area championships where I gained a bronze medal. Since that time I have fought for 3 counties and won many medals. I have represented my Commonwealth country Wales at 3 Commonwealth Games, and I’ve also represented Great Britain at 5 International Events.

I’ve played many sports to a reasonable level, football, rugby, hockey, athletics and while enjoying these sports it is Judo which is my true passion.

Some of my sporting achievements are as follows:-

  • Welsh masters Judo champion (2009)
  • 4 x British masters Judo Champion (2009, 2012, 2013, 2014)
  • 2 x Commonwealth masters Judo Champion (2010, 2012)
  • European masters Judo Champion (2003)
  • World masters Judo Bronze medal (2012)

Currently I hold the British and Commonwealth titles.


Currently our company works with the following organisations, Youth Offending Service, British Judo Association, Rugby Football Union, Our Lady And St Chad Sports Academy.

The JuDo Rugby programme has been widely received by the rugby community, and has been successfully used at the following rugby clubs:

  • Salisbury Rfc
  • Worcester Ladies Rfc
  • Lichfield Rfc U15’s
  • England Rugby Womens

The programme was also was piloted on the Sky Sports programme “School of Hard Knocks”.

Please see testimonials.